Monday, December 17, 2007

Holiday market booth

Got a wild hair and placed a deposit for a booth in my small town holiday market. It was a whim to see if people liked the stuff I made and if they would purchase said stuff. With a piece of chalk I mapped out a 10' X 10' space in my garage. Then I started making stuff like galvanized aluminum magnetic boards (shiny stuff!), cigar box valet boxes and handbags. Mom painted watercolor fleur-de-lis and Dawn fabricated tons of glass magnets.
My fabulous aunt offered use of her modular "walls" and Kay loaned me her ill-begotten table skirts (don't ask). The decor was kept simple and shiny! Caw, caw!

Here are some before and after photos:

Here are some holiday or craft fair pointers:

  • Arrive early to claim your spot. Even if previously assigned, an early bird may be able to trade or upgrade space. I overhead a trade conversation with the phrase "don't tell anyone but I'll move you to their space".

  • Bring more electrical cords than you think you need.

  • Lighting is key.

  • Decide ahead of time if you will accept checks. I accepted from personal acquaintances and folks that appeared to be good risks. Yes, I profiled but I have years of retail experience.

  • Don't even think about keeping a cash box. Stash that money in your apron or deep pockets.

  • Bring your boombox for ambient music.

  • Let your product explain itself. Some folks are shy and just want to browse.

  • Hangtags denote quality.

  • Mark each item with price. Some folks will not ask price because they are afraid that the price will embarrass them. I know it sounds stoopid but hey, some folks are stoopid.

  • Market coordinators may ask you for a door prize to promote the show. Luckily I thought to write a gift certificate on some of my logo paper. You want to draw folks to your booth.

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