Practically every time I purchase bias tape, I ask a clerk to explain the difference between the choices and most of the time I get home to unwrap the sealed package to find that the clerk was wrong. So I had HAD IT and fired off this missive to customer service representative at http://www.wrights.com/Dear marketing or packaging dept.:
You must hate your customers.
Otherwise, why would you package your items with no explanation or graphic demonstrating the difference between double fold and single fold bias tape?
Why would your packaging feature an aging female wearing an unattractive blouse with no correlation to the enclosed product?
Does the blouse feature bias tape? No.
Does the old lady blouse have piping? Not that I can see.
Does the withering woman's top show lace? Nope.
Does the doddering dowager have hem facing on that tired rag?
What the heck, people?
Your inserts provide no further information.
Do you assume that your customers KNOW how to sew? Assume they don't.
How would a new sewing enthusiast know what hem facing is? Your package imparts nothing for explanation. There is an impressive underground growth of women out there that are teaching themselves to sew and your product is not an asset to learning.
And if you can believe it, the nice folks at Wright's responded.
Thank you for your comments and concerns. I will pass your suggestions along to the correct department where I am sure they will take it under advisement. If we can be of further assistance please feel free to contact us any time.
It was a generic response but and I almost felt bad that unloaded on them. Almost.
Their packaging is still retarded.